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Mobile Apps Segment Analysis - Bizooma
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Mobile Apps Segment Analysis

Mobile Apps Segment Analysis by Bizooma

Mobile Apps Segment Analysis

The global mobile application market size was valued at $106.27 billion in 2018, and projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026. Mobile applications are the different types of software applications that are designed to run on various smartphones, tablets, and computer tablets. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. The primary goal of mobile application is to help users to connect them to internet services by enabling them to use the internet on their portable devices.

The mobile application market trends include increase in the adoption of variable devices and rise in customer base for the e-commerce industry, which are the major factors driving the growth of the market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market.

The global mobile application market is segmented based on marketplace, app category, and region. Based on marketplace, it is classified into apple iOS store, Google Play store, and other marketplaces (Microsoft, Huawei, and others). Based on app category, the market is categorized into gaming, entertainment & music, health & fitness, travel & hospitality, retail & e-commerce, education & learning and others (navigation, utilities, and news). Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. 

Key Market Segments

  • By Marketplace
    • Apple app Store
    • Google Play Store
    • Other
  • By App Category
    • Gaming
    • Entertainment & music
    • Health & fitness
    • Travel & Hospitality
    • E-commerce & retail
    • Education & learning
    • Others
  • By Region
    • North America
      • U.S.
      • Canada
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Rest of Europe
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • LAMEA
      • Latin America
      • Middle East
      • Africa

Key Market Players

  • APPLE INC.
  • CA TECHNOLOGIES
  • CHINA MOBILE LIMITED
  • COGNIZANT
  • GOOGLE LLC
  • HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
  • INTELLECTSOFT
  • INTERNATIONAL BUSINESS MACHINES CORPORATION
  • MICROSOFT CORPORATION
  • VERBAT TECHNOLOGIES

The gaming segment dominated the mobile application market in 2018 and is projected to maintain its dominance during the forecast period, owing to rise in number of mobile gaming application in developing nations such as China and India, which drive the growth of the market. Furthermore, the entertainment and music segment is expected to grow at a significant CAGR during the forecast period, owing to rapid increase in usage of different entertainment applications.

Lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the mobile application market growth. Furthermore, growth in investment in digitization and increase in adoption of internet of things technology and mobile connected smart objects are expected to provide major opportunities for the growth of the market during the forecast period.

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