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    From industry veterans and innovators

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    2025 Newsletter Schedule

    Every Tuesday at 9:00 AM EST - Legal marketing insights delivered weekly

    Tuesday, October 14, 2025

    Not getting calls? PPC not performing? This could be why.

    Published

    Google rolled out a global redesign of how it displays paid search results.

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    Tuesday, October 21, 2025

    ChatGPT

    Published

    Something exciting that's about to reshape how law firms use AI — and potentially make money from it

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    Wednesday, October 29, 2025

    AI Overview

    Published

    How AI Is Reshaping Search

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    Monday, November 3, 2025

    Exact Match Domain

    Published

    Why Your Exact-Match Domain Deserves Its Own Landing Page

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    Friday, November 14, 2025

    Video Chatbots for Engagement

    Published

    How Video Chatbots Are Changing Client Intake for Law Firms

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    Tuesday, November 18, 2025

    Mobile Apps are a Powerful Marketing Channel

    Published

    Your app can become a powerful growth engine that keeps delivering, even when other channels slow down.

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    Tuesday, November 25, 2025

    How AI Is Redefining Marketing

    Published

    How AI Is Redefining Marketing Departments—and Why Law Firms Must Adapt Now

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    Tuesday, December 2, 2025

    Google Business Profile Optimization

    Published

    Maximize your visibility on Google Maps and local search results.

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    Tuesday, December 9, 2025

    Using Email Automation to Nurture Leads

    Canceled

    Building drip campaigns, follow-up sequences, and client education workflows that improve sign-on rates.

    Tuesday, December 16, 2025

    The Impact of Page Speed & Core Web Vitals

    Canceled

    Why law firms lose cases due to slow sites and how to fix technical performance issues.

    Tuesday, December 23, 2025

    How to Use Schema Markup to Win Featured Snippets

    Published

    The most important schema types for attorneys—FAQ, How-To, Article, Organization, Attorney—and why they matter.

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    Tuesday, December 30, 2025

    Voice SEO & Ask Engine Optimization (AEO)

    Upcoming

    How voice search and answer engines like ChatGPT, Perplexity, and Alexa are changing client discovery, and how law firms can adapt their content.

    Published - Click to Read
    Coming Soon
    Joseph Murphy · The Click Is Dead