What we publish
Two publications, both weekly.
Our framework argues that the organizations AI assistants cite are the ones publishing original material consistently. It would be strange to say that and not do it ourselves.
Route to Results
Weekly, on Tuesdays
Working through the Order of Operations framework one pillar at a time — the numbers, the failure modes, and what to do in the next ninety days. Written for law firms and nonprofits.
SubscribeMoving Jacksonville Forward
Weekly
A brief on what is being built in Jacksonville — development approvals, construction, infrastructure and civic projects — and what each one actually means for the people here.
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Subscribe to Route to ResultsArticles
Schema For Exact Match Domains
Most firms buy an EMD, forward it, and lose the advantage. Here's the schema stack we implement on every EMD site to turn a keyword domain into a search-winning entity.
Google's Latest Core Update: Why "Helpful Content" Is Now the Only Strategy That Works
Google just wrapped up its latest core algorithm update—and this time, they're actually enforcing the shift toward helpful, experience-based content. Learn what changed and how to adapt.
How to Use Schema Markup to Win Featured Snippets: A Guide for Attorneys
Learn how to leverage the five essential schema types—FAQ, HowTo, Article, Organization, and Attorney—to capture position zero and dominate search results for your law firm.
How AI Is Redefining Marketing for Law Firms in 2025
The firms that adopt AI now will dominate the next decade. Discover how artificial intelligence is revolutionizing client acquisition, personalization, content creation, and marketing operations.
The Death of Traditional SEO
How artificial intelligence and changing search behaviors are fundamentally transforming the way law firms need to approach search engine optimization.
OpenAI's Browser Challenge: What Legal Professionals Need to Know
How OpenAI's upcoming web browser could fundamentally transform legal research, client communication, and the competitive landscape for legal technology.
Voice SEO and Answer Engine Optimization: Critical Statistics for Law Firms
The legal industry is experiencing a fundamental shift in how potential clients discover and engage with legal services. This comprehensive report presents compelling statistics that demonstrate why law firms must adapt their digital marketing strategies.
Why Your Law Firm Can't Afford to Ignore Apple Maps in 2025: The Hidden Marketing Goldmine
Discover why Apple Maps is essential for law firm marketing in 2025. With 110 million users and premium clientele, learn how to claim your listing and attract high-value legal clients.
Why Reviews Matter for Law Firms
The 2025 Review Landscape: Understanding how online reviews have become the primary gateway between potential clients and legal services.